package your genius academy is...

a 12-week online group coaching experience designed to unleash your expert status and put your substance in the spotlight.  We will show you how to clarify your genius, communicate  your results and command your audience - confidently. 

Through our 12-week curriculum, we'll help you harness all of who you are, what you've done and frame it in a way that catches attention so you can stop toiling in the shadows and finally take center stage.

If you're tired of being unseen, unheard and unknown in your industry, and you're ready to do the work to get more people buzzing about you, we'll reveal the nine keys to achieving an expert personal brand.

 

these are the  core lessons you'll tackle in Package your genius academy

define your genius

lesson 1: find your unmistakable genius

What are your areas of UNIQUE OPPORTUNITY? You'll identify your gift and how you're uniquely qualified to make an impact, examine what genius you may be overlooking or underutilizing, and figure out what you should double down on or let go of. If you've ever felt like your brand and message is "all over the place" this proven process will give you the gift of FOCUS.

lesson 2: make a compelling case

How do you communicate your track record and results you have already achieved? We'll  determine where you're killing it so we can BUILD on that traction, elevating your brand through your existing results and using that as information to engage others during key conversations. We'll also identify your BRAND CHAMPIONS and design a plan to deploy them to spread the news of your great work on your behalf, because you shouldn't always have to toot your own horn.

lesson 3: map your masterful message

It's hard for your message to connect if 1) it doesn't specifically communicate your value and 2) you're burying the lede with your story and underselling your gifts and talents. We'll NAIL YOUR NICHE and find the glaring omissions and gaps in how you're currently talking about yourself. You'll learn how to communicate a clearly defined brand through the right words that signal to your audience you're their person.

package your brand

lesson 4: define your genius idea

Thought leaders build around a GENIUS IDEA - what is yours? You have a unique process and approach to helping others, but you probably haven't taken the time to excavate and package it just yet for thought leadership. Here we'll define your solution that will help potential clients understand the impact you can make, and the methodology that can change people's lives. Think - your future TED Talk or Super Soul Sunday Interview topic. 

lesson 5: share your stories

Let's transform what you know and who you are into the core content that sells you and connects you to your audience. Whether you should be writing op Eds, recording a podcast or exploring live video, we'll show you how to determine the storytelling vehicle best suited to your strengths. We'll examine your philosophy, the core beliefs guiding your work, and identify the stories that can help you connect more deeply with your audience. Your new plan for content will help you show your people how your journey intersects with theirs and why you're the best person to help them week after week.

lesson 6: optimize your digital assets

Your brand needs assets to move through the world - headshot? Check! New bio? Check, check! But how do you get people to your website, Linkedin profile or podcast? We'll show you how to use search engine optimization to make your content rank higher in online searches so you can be in the running for more inbound opportunities. Because if you're not optimizing for online search, you're missing a huge part of your potential online visibility.

connect with your audience

lesson 7: steal the stage 

The digital space isn't the only stage you need to master - the analog stages are still incredibly important. Whether you're starting out as an audience member at networking events and conferences or you're ready to take the stage as a speaker at a convention, we'll show you a process to identify strategic opportunities to grow your network, spread your genius idea and STEAL THE STAGE wherever you are in the process. 

lesson 8: perfect your media pitch   

It's not enough to build it, you have to pitch your brand - to conferences and to potential clients - but especially to THE MEDIA.  But beyond knowing what to pitch, you need to know WHEN AND HOW. You'll get the process public relations professionals use to uncover when your brand is most relevant and the ideal times of year for you to shoot your shot to land invaluable media opportunities.

lesson 9: make a major brand move

Take everything you've learned and MAKE A MOVE. Whether that means launching a signature coaching session, outlining a book, publishing your podcast or hosting your first event, you'll design a signature brand move that shows the world who you are, builds your audience and makes you relevant, NOW. 

 

BONUS lessonS

Productivity and Time Management

Behavioral Change: Recognize Your Patterns and Build New Habits

Mindset: Embrace the Unknown and Move Past FeaR

 


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Amanda Miller Littlejohn

PERSONAL BRANDING + PR coach

As a personal branding advisor, truth seeker, and master messager, I believe that everyone has a unique genius—what’s yours?

You may have an accumulated expertise, an innate way of doing something, or a special gift that you want to package for profit. 

You may be unable to articulate what is special or unique about your experience in a way that fully shows who you are. I am here to help you identify your genius, package it, and build a brand platform so you can share it with the world.

My genius is extracting what is special about YOU. I am gifted at finding the message you’ve been hiding, the expertise you’ve downplayed, and the skills and story you haven’t been able to bring to the forefront. 

I’m a former full-time print journalist, which means I’ve been trained to ask the right questions, read between the lines, hear what’s being said as well as what’s not, and weave an incredible story from all the clues I find along the way. In the past, I have helped non-profit organizations, corporations, influencers and small businesses nail down a clear message and start building buzz. I’ve also been recognized and awarded honors as an innovative public relations executive, creative writer AND a coach.

I've worked with coaches, consultants and entrepreneurs across the globe from San Francisco to Saudi Arabia.  My clients span industries - from government appointees to nonprofit leaders to academic researchers. I've coached senior leaders  from top companies including Intel, JP Morgan, Scholastic, Coty/Cover Girl, Colgate-Palmolive, EY, WalMart, Guardian Life, Google, TD Bank, and Johnson & Johnson.

My next big project? You.


 
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Dr. Reisha Moxley

mindset mentor + psychologist

Dr. Reisha Moxley received her Ph.D. in Counseling Psychology from the University of Georgia. She earned her M.Ed. in Human Development Counseling from Vanderbilt University in 2008 before working in several clinical settings including community mental health and university counseling centers as well as public and charter schools.

Dr. Moxley’s therapeutic approach is primarily influenced by multicultural and feminist perspectives. Her clinical and research interests include the multicultural training and development of mental health clinicians as well as other social justice and diversity related issues.

Dr. Moxley brings her psychological expertise and extensive research of high achieving professionals to help academy students eliminate mental barriers to success, remove blocks and get unstuck. She holds space for students to confront issues such as imposter syndrome, fear of failure, comparison, and procrastination so they can confidently pursue their goals.

“I am so grateful for the BRILLIANT gifts that Amanda has shared with my 'Package Your Genius’ Academy cohort.  

Every week I participated in informative, power-packed lectures that compelled thoughtful group discussion among brilliant women from all over the nation.  PYG Academy in-depth content and spirit of encouragement empowered me to believe in my genius beyond my self-doubt, and to tackle the weekly assignments with energy and excitement.  

The program provided a bonus opportunity for me to work one-on-one with a major television producer who helped me streamline my message for TV and coached me on landing future engagements.  Through the structure and rigor of the program, I managed to cross the 2K Twitter follower mark, landed my first podcast interview, and participated in my first live radio talk show. And that is only the beginning! As an Ivy League professor and public religious leader I cannot say enough about how valuable the PYG Academy has been for my professional growth. If you are serious about taking your genius to the next level, the PYG Academy is for you!”

 

“Participating in the Package Your Genius Academy has been a true game-changer for me.  

Although I have a communications background, I found the structure, community and encouragement I received in the academy helped me finally push past fear and launch my brand.During the academy, I finally launched my new website www.creativeanddaring.com AND conducted two interviews with international influencers for my new podcast Dare to Be. I’ve wanted to build my brand for so long, and I’m finally on my way. Plus the new headshots we received as a graduation gift have really upscaled my image. My followers are blown away!”


“Before I enrolled in PYGA, I felt lost in a world of personal branding that I knew little to nothing about.

By implementing the strategies taught I was able to secure my first prominent speaking opportunity on a national stage, develop an idea for a signature product to monetize my thought leadership, and learned valuable skills for branding, marketing and promoting myself with class, confidence, and results. I feel the PYGA has been my launch pad for a new phase of influence, affluence, and opportunities to effectively impact and improve the lives of those with whom I connect.”


“The academy has changed my life... 

Working with this group of women and Amanda has encouraged me to put myself out there in ways that I never have.”

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success stories

As a result of their participation in the program, our students have:

  • Successfully pitched and landed television segments promoting their expertise
  • Landed a weekly co-hosting spot as experts on radio shows
  • Used PYGA PR training to land feature articles on Forbes.com and Prevention
  • Successfully pitched and landed a competitive speaking engagement at a national Women's Conference hosted by Working Mother Magazine
  • Increased LinkedIn engagement and grown network to over 500 connections
  • Recognized for her work and invited to give a keynote presentation at a University women's conference
  • Transitioned sectors and landed a coveted position at one of the hottest tech startups
  • Secured a higher paid position at a prestigious university
  • Launched  new websites and podcasts
  • Launched first paid coaching sessions
  • Grown Twitter following from 34 to over 1000 in 8 short weeks
  • Written a timely personal blog post that was later picked up by Huffington Post
  • Participated in Twitter chats, which led to the opportunity to network at a Golf & Tennis Tournament hosted by a national business magazine
  • Attracted book co-authoring and tv opportunities 
  • Been invited to sell art at the National Museum of Women in the Arts shop
  • Sold out a paid online group coaching course
  • Quit 9-5 jobs and started working on their business full-time
  • Increased their confidence around media, speaking, networking and more...

 

 

 
 

now accepting applications for fall 2018 cohort

 


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alumni voices

After 4 cohorts, we are just getting started! The beauty of the program is in the seeds we plant; we find that students are continually building upon and reaping the harvest from the lessons they learned during their time in the academy.

We are so proud to continue to have results pouring in. Listen to our student stories, hear about their breakthroughs, get an idea of their experiences and be inspired. 


joy lacy, pyga spring 2017

on narrowing her niche, overcoming discouragement and following her energy in houston


hadiya williams, pyga spring 2017

building her brand as an artist and making her art profitable in washington, dc


meico whitlock, PYGA Fall 2016

finding the courage to make his big leap from 9-5 to full-time consultant in washington, dc


Tiff McDuffie, PYGA Spring 2017

Pivoting from corporate accounting to purposeful play in milwaukee


pyga spring 2016 cohort 1