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It's time to answer the call of creative expression.

It's time to answer the call of entrepreneurship.

It's time to answer the call of your tribe.

It's time to answer the call of freedom.

It's time to answer the call to give back.

It's time to answer the call of excellence. 

It's time to answer the call of your next level.

Do you want accountability as you build your brand?

Are you looking for a supportive community that can help you achieve your dreams?

Do you need a mentor to help you take your personal brand and service-based business to the next level?

If so, we invite you to apply for the Package Your Genius Academy.

This is a group coaching and mastermind program facilitated by your brand mentor Amanda Miller Littlejohn. The program is designed to help you grow your brand and your business alongside a small cohort of other high achievers. We will work together to clarify your brand message and expertise to deliver them brilliantly, into the world.

learn new skills, implement new tactics and push your boundaries alongside a cohort of driven, high achievers just like you.

We will help each other work through some of the questions we help clients with the most, namely:

  • How do I increase my influence within the industry?

  • How do I begin to position myself as an expert in my field?

  • How do I attract more speaking and media opportunities?

  • How do I turn my personal brand into a six-figure business?

  • How do I create leveraged packages and programs so I’m not trading time for money?

This isn’t a program where you’ll get lost among hundreds of other people.

We meet twice every week.

Each week, we’ll have a live training video session on a personal branding topic and a live video Office Hours session for you to get feedback. In between training sessions we’ll all stay connected in our private online forum. After our training calls end, we’ll meet in person in DC to connect, fine-tune and collaborate.

Each member of the academy will also receive a 1:1 personal brand coaching session and 1:1 performance coaching session.

 

 

ENROLLING IN PYGA FOR PROFESSIONAL DEVELOPMENT THROUGH YOUR EMPLOYER? 

Download the professional development program guide to share with your employer. 

“I am so grateful for the BRILLIANT gifts that Amanda has shared with my 'Package Your Genius’ Academy cohort.  

Every week I participated in informative, power-packed lectures that compelled thoughtful group discussion among brilliant women from all over the nation.  PYG Academy in-depth content and spirit of encouragement empowered me to believe in my genius beyond my self-doubt, and to tackle the weekly assignments with energy and excitement.  

The program provided a bonus opportunity for me to work one-on-one with a major television producer who helped me streamline my message for TV and coached me on landing future engagements.  Through the structure and rigor of the program, I managed to cross the 2K Twitter follower mark, landed my first podcast interview, and participated in my first live radio talk show. And that is only the beginning! As an Ivy League professor and public religious leader I cannot say enough about how valuable the PYG Academy has been for my professional growth. If you are serious about taking your genius to the next level, the PYG Academy is for you!”

 

“Participating in the Package Your Genius Academy has been a true game-changer for me.  

Although I have a communications background, I found the structure, community and encouragement I received in the academy helped me finally push past fear and launch my brand.During the academy, I finally launched my new website www.creativeanddaring.com AND conducted two interviews with international influencers for my new podcast Dare to Be. I’ve wanted to build my brand for so long, and I’m finally on my way. Plus the new headshots we received as a graduation gift have really upscaled my image. My followers are blown away!”


“Before I enrolled in PYGA, I felt lost in a world of personal branding that I knew little to nothing about.

By implementing the strategies taught I was able to secure my first prominent speaking opportunity on a national stage, develop an idea for a signature product to monetize my thought leadership, and learned valuable skills for branding, marketing and promoting myself with class, confidence, and results. I feel the PYGA has been my launch pad for a new phase of influence, affluence, and opportunities to effectively impact and improve the lives of those with whom I connect.”


“The academy has changed my life... 

Working with this group of women and Amanda has encouraged me to put myself out there in ways that I never have.”

Week 1: Clarity on Your Unique Genius and value

  • What is your gift and how are you uniquely qualified to make an impact?

  • What value are you already adding to the world that you could leverage for more?

  • What aspects of your gift are you overlooking or underutilizing?

  • What aspects of your work should you double down on? What work should you let go of?

  • What are your brand-building blind spots and areas of unique opportunity? 

Week 2: CLARITY on your brand message

  • What's your story and how can you use it to communicate your value and connect with others?

  • What glaring omissions and gaps exist in how you're currently talking about yourself?

  • How are you burying the lede with your story and underselling your gifts and talents?

  • How can you tell your full vibrant, amazing story?

  • Who is your audience? Do you have a demographic or situational niche?

  • How to write an umbrella message and brand narrative that sells you

Week 3: Evidence and Credibility

  • Find the existing audience that is uniquely tailored to your gifts

  • Examine where  you already get traction in the marketplace and how to build upon that traction

  • Uncover and capitalize on a natural audience you may be neglecting

  • How do you communicate your track record and results you have already achieved?

  • If necessary, how can you quickly generate and communicate results when working in a new field or new capacity?

  • How can you elevate your brand through your existing results and engage future clients with evidence of your past work?

Implementation Week

Week 5: your thought leadership

  • What's your philosophy and what are the core beliefs that guide your work?

  • What is your unique process and approach to helping others?

  • How can you package your solution into a solution and teachable content that potential clients understand?

  • What's your methodology and system? How do you repeatedly achieve results?

Week 6: content creation and social media

  • How to package your solution for content opportunities - brainstorming seasonal content topics

  • Generating content for a podcast or regular video

  • Where should you focus your social media efforts? Choosing your platforms and frequency

  • How often should you generate content, and what should your content do? Setting your editorial calendar and social media content schedule

  • Online tools and technology to make it easier for you to get things done

Week 7: Influence - Media and Publicity

  • Understanding news cycles and when your expertise is most newsworthy

  • How to think in sound bites and package your message for media

  • The best types of media opportunities for experts

  • How to reach out to the media and pitch them your idea

  • Building your own targeted media short list and building media relationships

  • How to become a guest contributor for mainstream sites

Week 8: Influence – Public Speaking and Networking

  • How to identify what you can speak about and how to pitch yourself as a speaker

  • Transform what you know into panel, workshop and keynote content

  • Where to network and speak in order to meet the right audience

  • Where to find and pitch yourself for speaking opportunities at every level

  • Creating your networking event calendar

Implementation Week

week 10: Monetizing Your Genius one on one

  • Get paid to give advice - how to turn your FAQs into a signature session

  • How to determine the structure and delivery of your session

  • Pricing your session to position your brand

  • Connecting with influencers and building a guest list

  • Marketing your event and filling the room

  • Best types of events for each personal brand

Week 11: Monetizing Your Genius through the masses

  • Get paid to teach  - how to create leveraged income through group and online programs

  • Turning 1:1 success into a course or information product

  • How to know what people want to learn most from you

  • How to protect your online brand and programs legally

Week 12: Pipeline Development and Sales

  • How to create a pipeline of new customers that will want to buy your services and programs

  • How to organize your follow up so leads don't fall through the cracks

  • Turning social media followers and online inquiries into paying clients and customers

  • Conducting sales conversations that close

  • A super simple  sales funnel

Package Your Genius Academy

BONUS SESSIONS

Image: Dressing for your body type and personal brand

Productivity and Time Management

Behavioral Change: Recognize Your Patterns and Build New Habits

Mindset: Embrace the Unknown and Move Past FeaR

 


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Amanda Miller Littlejohn

PERSONAL BRANDING + PR coach

Amanda Miller Littlejohn is a motivating coach for those who are seeking brand clarity and fresh ideas on how to emerge as experts in their chosen fields. As founder of Package Your Genius Academy, she helps high achievers make themselves and their work VISIBLE in the digital age.

An idea oven, brand problem solver, and creative powerhouse working at the intersection of public relations, journalism, marketing and social media, Amanda has helped non-profit organizations and CEO's leverage mainstream and digital media to build buzz online and off for nearly a decade.   A former print journalist, she's used her journalistic training to dig deep to understand the story behind the story, crafting an authentic brand message in the process. She now leverages that foundation of both journalism and public relations in her work as a coach where she helps you build your brand, pursue your passions and package your genius so you can share it with the world.

Through her signature coaching programs, weekly Package Your Genius podcast and ground-breaking personal branding system The Branding Box, Amanda is a motivating business coach for entrepreneurs and thought leaders who are seeking brand clarity and fresh ideas on how to emerge as experts in their chosen fields.

A highly sought after speaker, trainer, writer, and coach, Amanda has empowered hundreds of business owners, students and women on personal branding, public relations and social media. The National Black Public Relations Society's named Amanda their 2012 Practitioner of the Year, SWIBA named her their 2014 Life/Business Coach of the Year and PRWeek named her one of their 2015 Innovative 50 - leaders in tech and communications for The Branding Box.  

A global personal branding strategist, Amanda has worked with coaches, consultants and entrepreneurs from San Francisco to Saudi Arabia.  Her clients span industries - from government appointees to nonprofit leaders to academic researchers. She has also coached executives from top companies including Intel, JP Morgan, Scholastic, Coty/Cover Girl, Colgate-Palmolive, WalMart, Guardian Life, and Johnson & Johnson.


 
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Dr. Reisha Moxley

mindset mentor + performance coach

Dr. Reisha Moxley received her Ph.D. in Counseling Psychology from the University of Georgia. She earned her M.Ed. in Human Development Counseling from Vanderbilt University in 2008 before working in several clinical settings including community mental health and university counseling centers as well as public and charter schools.

Dr. Moxley’s therapeutic approach is primarily influenced by multicultural and feminist perspectives. Her clinical and research interests include the multicultural training and development of mental health clinicians as well as other social justice and diversity related issues.

Dr. Moxley brings her psychological expertise and extensive research of high achieving professionals to help academy students eliminate mental barriers to success, remove blocks and get unstuck. She holds space for students to confront issues such as imposter syndrome, fear of failure, comparison, and procrastination so they can confidently pursue their goals.


alumni voices

After 3 cohorts, we are just getting started! The beauty of the program is in the seeds we plant; we find that students are continually building upon and reaping the harvest from the lessons they learned during their time in the academy.

We are so proud to continue to have results pouring in. Listen to our student stories, hear about their breakthroughs, get an idea of their experiences and be inspired. 


joy lacy, pyga spring 2017

on narrowing her niche, overcoming discouragement and following her energy in houston


hadiya williams, pyga spring 2017

building her brand as an artist and making her art profitable in washington, dc


meico whitlock, PYGA Fall 2016

finding the courage to make his big leap from 9-5 to full-time consultant in washington, dc


Tiff McDuffie, PYGA Spring 2017

Pivoting from corporate accounting to purposeful play in milwaukee


pyga spring 2016 cohort 1 

student Results

As a result of their participation in the program, our students have:

  • Two students have landed a weekly co-hosting spot as experts on radio shows
  • Used PYGA PR training to land feature articles on Forbes.com and Prevention
  • Applied for and landed a competitive speaking engagement at a national Women's Conference hosted by Working Mother Magazine
  • Increased LinkedIn engagement and grown network to over 500 connections
  • Recognized for her work and invited to give a keynote presentation at a University women's conference
  • Transitioned sectors and landed a coveted position at one of the hottest tech startups
  • Secured a higher paid position at a prestigious university
  • Launched a new website and podcast
  • Launched first paid coaching session
  • Grown Twitter following from 34 to over 1000 in 8 short weeks
  • Written a timely personal blog post that was later picked up by Huffington Post
  • Participated in Twitter chats, which led to the opportunity to network at a Golf & Tennis Tournament hosted by a national business magazine
  • Attracted a book co-authoring and tv opportunity  
  • Been invited to sell art at the National Museum of Women in the Arts shop
  • Sold out a paid online group coaching course
  • Quit 9-5 jobs and started working on their business full-time
  • Increased their confidence around media, speaking, networking and more...

academy classes start october 17, 2017.

The Academy is a 12-week group coaching course based on the Package Your Genius coaching framework.

Your tuition includes:

  • weekly LIVE group training Video Master Classes (sessions will be recorded)

  • weekly LIVE VIDEO Office Hours Q+A for feedback on your assignments (sessions will be recorded)

  • private online members only networking group and forum

  • professional writing and editing support for brand messaging and bio

  • notification of speaking and media opportunities

  • promotion on Package Your Genius podcast, blog and social media

BONUS 1 - individual brand coaching session

In PYGA, you're not just a nameless student. Each academy member gets individual attention and will receive a one on one session with award-winning personal branding coach Amanda Miller Littlejohn.  She'll work with you to:

  • further clarify your brand message, elevator pitch and bio
  • tease out your thought leadership message and come up with ideas for content
  • brainstorm paid services around your unique area of expertise
  • narrow your niche and more

bonus 2 - individual performance coaching session

Personal branding brings up a lot for people. That's why we weave the psychology of achievement throughout the program. To help you navigate the challenges that invariably come up for those who embark on the personal branding journey, we've enlisted the help of a licensed psychologist whom you will have the opportunity to work with one on one.

Performance coaching session - you'll receive a one on one session with Dr. Reisha Moxley.  She'll work with you to address blocks that may come up when it's time to get more visible including

  • emotion impact of becoming visible
  • how your interpersonal relationships might change
  • what happens when we grow and change
  • facing imposter syndrome, fear of success, confidence and more 

bonus 3 - the branding box

A copy of the award-winning  Package Your Genius Branding Box - to keep as your resource and public relations reference. The Branding Box includes the full Package Your Genius framework, media pitch templates, more audio modules, private podcast playlists and more. 

Bonus 4 - live workshop+ cohort 4 brunch

As a student in the academy, you'll receive a VIP ticket to the 2018 Brand Planning Retreat in the Washington, DC area.  You'll also enjoy a private brunch with your cohort members the day after the workshop.

investment $2995