Mid-winter mastermind: a 6-week personal brand visibility intensive
commit to making yourself visible in 2018 and beyond
If it's easy for you to do great work and help your clients or perform on your job, but you feel like no one knows who you are, it's time to get intentional about building your brand.
This program will help you uncover your brand message and create a plan to increase your visibility through media, content creation, and public speaking.
Whether you need to raise your profile in order to land a new role at a different company, raise your profile to land new clients, the visibility mastermind is a program designed to extract your story and help you share it with the world.
have you ever felt like your big ideas need a bigger audience? Do you long to raise your profile beyond your existing client base or co-workers?
You're doing a great job at work - that's a given.
You're helping your clients, too. Naturally.
But your big breakthroughs and big ideas are happening in the vacuum of 1:1 client conversations, or small group settings at work.
Your wider company, industry and potential audience don't know about you because the aha moments and breakthroughs you're helping those in direct contact with you have aren't making it out into the world.
Do any of these scenarios sound familiar?
Your clients think you're brilliant and sing your praises when you meet, but no one else hears it but you.
Your boss thinks you have great ideas but the only people who know are the 7 others who witness the kudos in the weekly meeting.
You often get personal notes of praise from people who you've helped through a challenge, and you know their challenge isn't unique. You wish there were a way you could help more people through that same challenge without having to work with them one on one. And you wish there were a way to draw more potential clients to you through the impact you're already making with others.
if you want to reach more people with your skills, talents and message, you have to get intentional about building your brand.
If you know you need to get intentional, but you don't know where to start - join me for our visibility mastermind, a group personal branding intensive designed to help you develop your own personal publicity plan for 2018.
During this 6 Week Program, we will work together to jumpstart your visibility for the year
- Clarify your genius and how you are already adding value to others
- Uncover your BIG IDEA and prepare to package it for a book, podcast or other brand vehicle
- Determine what you are uniquely qualified to teach and share
- Refine your message for public speaking
- Turn your expertise into media coverage
- Develop thought leadership topics for social media
It's time to stop waiting and start building your brand!
Get the clarity and strategy you need to FINALLY raise your profile.
- All classes will be held online using live video, you will need a web browser to participate (Google Chrome is preferred).
- Sessions start Tuesday, February 6, 2018 and will be held weekly on Tuesdays at 8pm EST
- Each session will last roughly 50 Minutes and will be recorded. If you miss a session, you can catch up
- Students will have a private online forum to communicate between sessions
- You don't need a website to participate
lesson 1: Clarity on Your Unique Genius and value
What is your gift and how are you uniquely qualified to make an impact?
What value are you already adding to the world that you could leverage for more?
What aspects of your gift are you overlooking or underutilizing?
What aspects of your work should you double down on? What work should you let go of?
- What are your brand-building blind spots and areas of unique opportunity?
lesson 2: evidence, credibility and your brand story
What's your story and how can you use it to communicate your value and connect with others?
What glaring omissions and gaps exist in how you're currently talking about yourself?
How are you underselling your gifts and talents?
Who is your audience? How can you speak to them?
- How to write an umbrella message and brand narrative that sells you
Find the existing audience that is uniquely tailored to your gifts
How do you communicate your track record and results you have already achieved?
lesson 3: your thought leadership and 'BIG idea'
What's your philosophy and what are the core beliefs that guide your work?
What is your BIG IDEA? What unique ideas do you have that could go all the way?
What is your unique process and approach to helping others?
What's your methodology and system?
How can you characterize how you repeatedly achieve results?
- How can you package your solution into a solution and teachable content that potential clients understand?
lesson 4: content creation and digital presence
How to package your solution for content opportunities - brainstorming seasonal content topics
Generating content for a podcast or regular video
Where should you focus your social media efforts? Choosing your platforms and frequency
How often should you generate content, and what should your content do? Setting your editorial calendar and social media content schedule
- Online tools and technology to make it easier for you to get things done
lesson 5: Influence - Media and Publicity
Understanding news cycles and when your expertise is most newsworthy
How to think in sound bites and package your message for media
The best types of media opportunities for experts
How to reach out to the media and pitch them your idea
Building your own targeted media short list and building media relationships
How to become a guest contributor for mainstream sites
lesson 6: Influence - Public Speaking and Networking
How to identify what you can speak about and how to pitch yourself as a speaker
Transform what you know into panel, workshop and keynote content
Where to network and speak in order to meet the right audience
Where to find and pitch yourself for speaking opportunities at every level
Creating your networking event calendar
“The academy has changed my life...
Working with this group of women and Amanda has encouraged me to put myself out there in ways that I never have.”
I am so grateful for the BRILLIANT gifts that Amanda has shared with my 'Package Your Genius’ Academy cohort.
In-depth content and spirit of encouragement empowered me to believe in my genius beyond my self-doubt, and to tackle the weekly assignments with energy and excitement.
The program provided a bonus opportunity for me to work one-on-one with a major television producer who helped me streamline my message for TV and coached me on landing future engagements. As an Ivy League professor and public religious leader I cannot say enough about how valuable the PYG Academy has been for my professional growth. If you are serious about taking your genius to the next level, the PYG Academy is for you!”